Blog or showcase site: what to choose?

Understanding the difference

These two formats are not opposed, they complement each other:

• Showcase site : Present your business, reassures, shows your values, offers a simple way to make contact.
• blog : Create regular content, bring traffic, demonstrate your expertise.

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Advantages of the showcase site

• Easy for visitors to navigate.
• Clearly present your offers, your contact details.
• Ideal for reassuring via testimonies, certifications.

A good showcase site is often the first point of trust for your prospects.

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Benefits of the blog

• Generate organic traffic thanks to SEO.
• Allows you to discuss various topics related to your sector.
• Engage your visitors with advice, case studies, news.

The blog builds a long-term relationship with your audience.

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Why not combine the two?

The best compromise is often to integrate a blog into your showcase site:

• You give your prospects a clear and reassuring window.
• You provide search engines with a steady flow of content.
• You create opportunities for engagement and conversion.

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Tips for success

• Structure your site well: fixed pages + blog with categories.
• Use intuitive menus to access the blog easily.
• Highlight your articles on the homepage or newsletters.

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Conclusion

Your choice depends on your objective. For a simple and reassuring presence, a showcase site is sufficient. To boost your visibility and show your expertise, add a blog.

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