Gain visibility without advertising
Founder
Advertising is not mandatory (nor always profitable)
Meta or Google Ads campaigns can give a boost, but don't build your strategy just on that to The long term. Once the budget is cut, everything disappears. Fortunately, there are strategies 100% organic to gain lasting visibility.
1. The SEO-friendly blog
Creating a well-structured and regular blog allows:
- To attract traffic via Google.
- To show your expertise.
- To strengthen your brand.
Always think about:
- One main keyword per article.
- A clear structure (H1/H2).
- An internal network.
2. The Google Business profile (especially locally)
Often overlooked, the Google Business profile (ex Google My Business) is vital for small businesses, artisans, shops:
- It makes you visible on Google Maps.
- It captures local searches.
- It builds trust through customer reviews.
“A good Google Business profile = prospects who find you before your competitors.”
For businesses that have an international reach or that target tourists, Trustpilot is also a good SEO tool.
3. Collaborations and interviews
Appear on sites or networks other than yours:
- Suggest guest articles.
- Give interviews to specialized media.
- Collaborate with other brands or complementary independents.
That gives you Of authority + of SEO backlinks + of cross-visibility.
4. Social proof: customer reviews and UGC
Encourage your customers to let you:
- Google reviews (or Trustpilot, etc.)
- Video or text feedback.
- Sharing your products in a situation.
User Generated Content (UGC) reinforces credibility and engage more.
5. A content strategy on LinkedIn or Instagram
Choose a relevant network and use it with a clear editorial line:
- 2 to 3 publications per week.
- A mix of expert content, storytelling and behind the scenes.
- CTAs to your site or your offer.
Conclusion
You don't need a big advertising budget to exist. By activating these 5 levers, you win a strong organic visibility, built over time, with a real return on investment. All you have to do is develop ads for your specific campaigns and to feed your traffic to new targets.
