What is Google Ads?

Google Ads, Google's advertising network

Google Ads (formerly Google AdWords) is the Advertising Platform from Google. It allows businesses to Show Paid Ads on the search engine, but also on YouTube, Gmail, or on partner sites via the Display Network. The principle is simple: when a user types in a targeted query, ads appear at the top or bottom of the results page.

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An operation based on auction and relevance

Google Ads is based on an auction system: advertisers define the Maximum Amount They Are Willing to Pay For a person to click on their ad.
But it's not just the budget that counts.

Google rates each ad based on:

• The maximum cost per click (CPC).
• The Quality Level of the ad (relevance of the text, landing page, estimated click through rate).
• La keyword competition.

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“A well-thought-out ad can cost less than a poorly optimized ad, even with a lower budget.”

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What is the purpose of a Google Ads campaign?

Google Ads is a Powerful Lever for Immediate Visibility. Here are its main uses:

• Attracting customers quickly through targeted requests.
• Test an offer or a sales page before promoting it organically.
• Complete an SEO strategy (which, in turn, acts over the long term).
• Get qualified leads, especially in B2B or for local services.
• Promote an event, a limited offer, a novelty.

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What are the available formats?

Google Ads allows different types of campaigns:

• Search : text ads in search results.
• Display : banners on partner sites.
• Shopping : for e-commerce, with photo and price.
• Video : mainly on YouTube.
• Performance Max : automated campaigns on all Google networks.

Each format meets specific objectives: reputation, conversion, traffic...

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The Benefits of a Well-Run Campaign

Running a well-thought-out Google Ads campaign means benefiting from:

• Immediate visibility On the most strategic keywords.
• Precise budget and targeting control.
• Clear measurement of results (clicks, conversions, calls...).
• Flexibility : it is possible to start or stop a campaign at any time.

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What is the budget for Google Ads?

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Google Ads works with a flexible budget, set per day, per campaign, or per month. There is no No mandatory minimum amount.

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“What matters is not the amount invested, but the Return on Investment generated.”

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Tips for a good start

• Define a test budget for 15 or 30 days.
• Analyze the results (cost per click, conversion rate).
• Adjust keywords, ads, and landing pages over time.
• Never launch a campaign without specific follow-up.

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Conclusion

Google Ads is a powerful advertising tool that allows you to reach potential customers at the right time, with the right message. Well Used, It Becomes A Growth accelerator, whether to sell, recruit or promote a brand.

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